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PSA Campaign

In 2004, the Jeffrey Modell Foundation created the first-ever Public Service Advertising Campaign for Primary Immunodeficiency, to coincide with our focus on public awareness and physician education. Since then, we have blanketed the media with PSAs on TV, radio, airports, malls, billboards, street furniture, magazines, and more. The consistent messages in our Campaigns allow us to maximize our efforts to achieve earliest possible diagnosis. Our PSAs provide the chance to bring knowledge to both the members of our community and the public. We do this with a creative, uplifting approach that is both inspiring and informative.

When I Grow Up
The “When I Grow Up” PSA Campaign speaks to the wonderment of a child's dream—a future without hospital visits, sleepless nights, and without fear. It shares the dreams of playing baseball, fighting fires, becoming a chef, becoming a glittery rock star, a determined doctor, an enchanting ballerina, and becoming a passionate teacher! These children now have a chance—a chance to thrive, to imagine, and to be lifted to their highest potential...the empowerment of a child’s dream.

Our youngest “When I Grow Up” PSA Campaign features infants and expresses the importance of Newborn Screening for Severe Combined Immune Deficiency (SCID). Often referred to as "Bubble Boy Disease", SCID is the most serious form of Primary Immunodeficiency, in which infants fail to develop an immune system.  Undetected and untreated they could die before their first birthday, but with Newborn Screening, they can be diagnosed and cured!  These infants and their families now have an opportunity to turn tears into laughter, and fears into wonder.

See the print ads:

http://downloads.info4pi.org/images/JMF-Doctor---horizontal-resize-900x582-5693cd1cc5a14-original http://downloads.info4pi.org/images/JMF-Ballerina---horizontal-resize-900x582-5693cd161f838-original http://downloads.info4pi.org/images/JMF-Teacher---horizontal-resize-900x582-5693cd23c434c-original

http://downloads.info4pi.org/images/JMF_Baby_Jake_H_031816_sRGB_h500px-resize-773x500-5769518d879ef-original http://downloads.info4pi.org/images/JMF_Baby_Lily_H_031716_h500px-resize-773x500-5769519437bf3-original http://downloads.info4pi.org/images/JMF_Baby_Andy_H_031816_sRGB_h500px-resize-773x500-5769517fe338a-original http://downloads.info4pi.org/images/JMF_Baby_Cassie_H_031716_sRGB_h500px-resize-773x500-576951865a4f1-original


Watch the TV spots!!

Listen to the radio spots:

View the previous PSA campaign created by JMF, 
Download Now

See the print ads en Español:

http://downloads.info4pi.org/images/JMF-Teacher-Espanol---horizontal-resize-899x582-5769966ab1180-original http://downloads.info4pi.org/images/JMF_Baby_Jake_H_Spanish_041216_sRGB-resize-899x582-5769969642962-original http://downloads.info4pi.org/images/Untitled-5-resize-837x543-5769991811fa2-original http://downloads.info4pi.org/images/baseball--when-i-grow-up---spanish-resize-900x624-5769962adcba3-original http://downloads.info4pi.org/images/rockstar--when-i-grow-up---spanish-resize-900x624-57699622968dd-original

The “When I Grow Up” Newborn Screening for SCID Public Service Ads are supported in part by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UG5MC28325.

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